Managing a social media platform may not seem important to some because it can quickly become time-consuming. However, you can’t deny the benefits of a consistent social media strategy.

Benoah Digital helps you get new customers while promoting better engagement with previous ones across several social media channels. Harness the power of these outstanding tools in the most effortless way possible.

WHY CHOOSE AT LEAST ONE SOCIAL MEDIA CHANNEL?

In the digital world, the lines blur constantly. Consumers today rely far more on social media platforms than ever before. They use them as a source of news, information, entertainment, and even as a shopping channel.

With this increased focus, you would think digital marketing would be easier than ever. However, you’d be wrong. Today’s consumers continuously look for fresh content ideas that show that your brand is sincerely trying to engage with them.

Ten years ago, not having a website was a severe hit for your brand image. Today a company business page on social media platforms is equally important. How well you manage your Facebook page or other social media channels today determines how easily you can attract customers.

SOCIAL MEDIA MANAGEMENT

Does that mean you need to try and perform a job with one hand while tweeting about it with the other? Of course not, and at some level, people understand that it’s not realistic to manage social media accounts 24/7.

However, we live in a society that prioritizes instant gratification. If your business cannot answer questions on your social media page immediately, it may negatively impact your brand image. You also need to be ready to deal with negative fallout.

Let us assist you with assessing and managing your customer’s journey with you. Our team will create a winning social media management and marketing plan to deal with the following:

• Useful Trends
• Reputation Management
• Campaign Creation and Monitoring
• Content Marketing

SOCIAL MEDIA MARKETING STRATEGY

Establishing your business as a valuable member of the community involves more than just placing ads. We create a holistic social media marketing plan incorporating several elements to help you reach your goals.

We may use ads to drive qualified leads, trend-driven marketing campaigns, and useful content strategies to keep you in the public eye. We may also recommend using retargeting strategies to hook customers who leave your site.

We create quality content that your followers will want to share, organically increasing your reach. Our process is simple. We:

• Speak to you about your objectives for your business
• Identify your ideal target market
• Optimize your ad campaigns
• Monitor your social media to carefully and enhance the results

SOCIAL MEDIA POSTS

How often you need to post depends on your followers and your goals. Many companies now post several times a day to stay current in the feeds and engage with followers. Coming up with that many ideas can prove challenging.

Fortunately, we have a team of content specialists who focus on social media for your industry. They will create engaging, useful posts that improve your image and promote your website.

INFLUENCER MARKETING

Love them or hate them, influencers are here to stay. Getting the right one on board with social media posts and videos can significantly boost patient numbers. We can assist in finding the right influencer for your business and negotiating a fair deal with them.

GAINING ENGAGEMENT ON SOCIAL MEDIA PLATFORMS

Trying to reach customers on social platforms can prove challenging. If you put in too many testimonials, you come across as selling your service, which can become off-putting. Creating compelling social media content provides a far more effective way of promoting your business.

NEW CUSTOMER APPOINTMENTS

Why should you bother with a social media strategy? Facebook and other channels do little to boost your website ranking with search engines. Where these channels are useful concerns establishing your expertise in the market and keeping your practice visible.

At the end of the day, social media marketing is all about converting more customers. So, much like building a website, it makes sense to hand the task to professionals. It does this in three ways:

• Engagement: By building an image of trustworthiness and caring, you engender loyalty in your followers. They will willingly help you spread the word.
• Brand Awareness: The more recognizable your business, the easier you can attract new customers. Seeing occasional testimonials can reinforce this opinion.
• Relationships: Customers may complain, compliment, or ask questions on social media. How you respond tells them and other potential patients how much you value your clients.

 SOCIAL MEDIA BRANDING

Maintaining a consistent brand across social media proves critical to success. Considering how many social media platforms exist, however, this can be challenging. Working with a professional team ensures that you always project professional branding.

CONTENT WRITING

Social media users will share outstanding content. By doing so, they market your business for you and also reinforce your expertise. Use this opportunity to truly connect with users by providing valuable information through social media marketing.

BRINGING IT ALL TOGETHER

We have covered much ground about social media sites and social media posts. However, we’ve also barely scratched the surface. Do you require one of the above for your social media pages or a combination?

If you want your social media marketing to reel in as many new customers for your business as possible, you need a carefully coordinated strategy. We assist by choosing optimal keywords and content to make your business a valuable source of information on social media.

Over time, your reach expands, and your practice grows at a reasonable pace.

THE BEST SOCIAL MEDIA SITES FOR YOUR INDUSTRY

Social media for your business centers on optimizing your presence on these channels. It is, therefore, counterproductive to try and manage pages across all the channels. The following sites make the most valuable options for your business.

Facebook

Let us assist you with reasonably priced Facebook marketing to drive qualified leads to your company. We also develop a content calendar to create useful Facebook posts, provide advice, and direct traffic to interesting blog posts. By doing so, we establish your company as a subject matter expert and improve visibility.

Instagram

Instagram remains very popular due to the highly visual nature of the content. This is the place to promote those great before and after shots. You can use video content to create helpful tutorials while you subtly promote yourself as a subject matter expert.

Instagram provides several opportunities to engage with your followers in a meaningful manner.

YouTube

YouTube comes second only to Google as a search engine. This video platform offers the ideal place to post evergreen social media content to which you wish to refer again and again. You may even use it as a repository for your short Facebook posts about yourservices.

X (Formerly Twitter)

X is short and sweet for service providers on the move. Unlike Facebook, tweets have a limited length. This means that you must keep your social media marketing message on point. X makes an excellent platform for answering questions and dealing with concerns.

LinkedIn

LinkedIn is a site for professionals to connect with one another. With more of a focus on business, it provides a great opportunity for thought leadership posts and making meaningful connections. You can pick up new customers on this social media platform as well.