BOOST YOUR LOCAL LEAD-GENERATION EFFORTS WITH A UNIQUE MARKETING TOOL OFFERING EXCEPTIONAL ROI

As a service business, you need to get yourself noticed in local searches. The best way to get to the top ranking fast is to supplement your local SEO strategy with Local Services Ads (LSAs). Savvy businesses understand the challenges of competition and have embraced this tactic to improve their online presence. Don’t get left behind.

BENEFITS OF GOOGLE LOCAL SERVICES ADS:

• You pay per lead, not per click.
• There is no higher ranking than LSAs.
• Get more calls thanks to a more prominent position.
• You’re included in a specific industry category to reach the correct audience.
• Your ads appear when customer intent is a perfect match to request a quote or schedule a project.
• Appearing in the coveted top position shows users you have Google’s seal of approval for your responsiveness and quality of work.
• Google helps manage your budget by pacing the leads you receive.

Customers find you and can contact you directly to book their work. Nothing is more efficient or effective to keep your calendar full and your business growing.

WHERE DO GOOGLE LOCAL SERVICES ADS APPEAR?

The number one position in all local searches.

When someone does a local search for industry, your LSAs appear at the very top of Google Search results. Your ads not only announce your services but also make it easy for new customers to call or message you by simply clicking your ad. Once clicked, you receive a call or text message. Then you receive and an email notice, so you have a solid lead you can convert to a paying customer. Google shows new customers your ad based on a few criteria:

• Proximity: How close you are to the customer.
• Review score: How many reviews you have and how good they are.
• Responsiveness: How quick you are to answer customer inquiries and requests who contact you through the ad.
• Lead Management: How efficient and up to date you manage the status of every lead within the Google dashboard.
• Hours: Are you currently open or how soon you will open.

Google also considers if it has received any complaints about your business.

WHAT’S THE SECRET TO GOOGLE LOCAL SERVICES ADS SUCCESS?

It starts by running your ads. We help you get your LSAs up and running so you can begin to reap the rewards. The sooner you do this the better because as noted above, Google keeps an eye on your responsiveness to ads. Your competitors are already in Google’s sights. They’ve been building their customer base because they started their LSAs sooner. That’s why you have to act now.

WHAT’S THE KEY?

Being responsive is the key to success. From the moment your ad is posted, you need to answer as quickly as possible to show Google you are able to meet the needs of its users. The more messages you fail to answer and the more jobs you decline, the less Google is likely to show your ad. Benoah Digital helps by providing you with the tools and training to keep your customer responses quick so you can book more jobs and make more customers happy. This in turn helps generate positive reviews to improve your review score. Your ads generate a domino effect that allows you to capture more repaint leads.

LSAs: THE SMART APPROACH TO MANAGING LEADS

While Google Local Services Ads can increase your customers, Google also knows they are providing a marketing tool to local businesses. As a result, they try to help you out by pacing your leads so you can first not spend your budget too quickly, and second manage your requests to maintain good standing.

This makes it even easier to ensure you are successful and continue to generate leads, manage your budget, and meet the needs of your new customers. We help keep an eye on your account and will let you know if a slow in leads is due to poor response on your part, or because Google is simply pacing your leads so you can remain in good standing.

GOOGLE LOCAL SERVICES ADS VS GOOGLE SEARCH ADS: WHY YOU NEED BOTH

The difference is in the ranking. Google’s Local Services Ads appear on top of not just the organic search results, but also the paid local search ads. LSAs are specifically designed for leads, and that’s why you only pay when someone calls or messages you. This means you are getting qualified leads via your LSAs, not just random clicks that don’t result in booked jobs.

Instead of “bidding” for the privilege of top-ranking, the quality of your past jobs generated through your LSAs in hand with your ability to respond quickly to inquiries is what helps you sit at the very top of a local search. Your ROI is much higher because you are only paying for someone you actually have contact with which increases your chances of scheduling a job.

LOWER COST PER LEAD WITH GOOGLE LOCAL SERVICES ADS

More qualified leads mean increased ROI for your ad dollars.

Paid search ads can really ad up, and not necessarily provide the leads you were hoping for. With LSAs you have a more affordable option because you are only paying when a customer reaches out to you. Because you are getting qualified leads, you lower your cost per lead. Your advertising costs decrease, while your qualified leads increase. You spread your advertising dollar further with the help of Google’s monitoring, and your customer base expands at a more manageable pace as well.

Let the experts at Benoah Digital set your LSAs in motion.