ANALYTICS AND CALL TRACKING THAT DRIVE RESULTS

Marketing success isn’t just about running campaigns—it’s about understanding their impact. Without proper tracking and analysis, it can quickly become a guessing game, wasting valuable time and resources.

Our team specializes in implementing advanced analytics and call tracking solutions that provide actionable insights. We’ll help you understand where your leads are coming from and which strategies deliver the best ROI, so you can make data-driven decisions that grow your business.

USING ANALYTICS FOR YOUR BUSINESS

When you have a strong website analytics system in place, your business will have an advantage over competitors that aren’t using a proven analytics team. Performing all the right marketing activities is only one aspect of driving new leads to your offers and converting them into paying customers. Even the savviest marketers need to track results and test regularly in order to get the best results. As a service-based business, you want to know that your efforts are producing the best results possible, and website analytics is the best way to ensure you’re on track.

A RANGE OF USEFUL FEATURES

Analytics are used to track a variety of website activities so you know what’s working, what’s not working and what you need to change in order to increase your leads and sales. Some of the exciting things you can do with analytics include:

• Determining the conversion rate of your website.
• Real-time reports on how many users are on your site.
• Which cities your visitors are coming from.
• Finding out the interests of your visitors.
• Finding out what devices your visitors use to access your website.
• Learning which channels drive the most traffic to your site.
• Finding out how visitors navigate your website.
• Keeping track of all your marketing campaigns.
• Checking to see how fast your website loads.
• Discovering which pages on your website are the most popular.
• Tracking your best-selling products and services and who buys them.
• Segmenting your site activity to look more closely at specific users.

You will never have to worry about incorrect information spreading because we ensure all information is correct.

BENEFITS OF WEBSITE ANALYTICS FOR YOUR COMPANY

When you have a firm grasp of what’s actually happening on your website, it’s much easier to make the changes needed to continually improve and grow your business accordingly. Some of the benefits of using web analytics include:

• Gaining a deeper understanding of your prospective customer’s behavior.
• Being able to fine-tune online ads for a greater response.
• Zeroing in on your ideal target audience.
• Being able to set up marketing funnels that guide visitors where you want them to go.
• Being able to track your conversions so you don’t waste time or money.
• Improving search engine optimization so you can be found online organically.

USING CALL TRACKING FOR YOUR BUSINESS

Business call tracking provides you with vital information on how people found your number. Whether it is online or through more traditional advertising efforts, when you understand the trail to your door, you can refocus your efforts to leverage your success. Call tracking uses several phone numbers to track how someone finds you. Every marketing channel both online and traditional has a designated number. The ones that ring the most often, are the ones that are giving you the most bang for your advertising buck. However, you can drill down from there to determine which marketing methods see the most conversions or meet other marketing goals you might have set. 

BENEFITS OF CALL TRACKING FOR YOUR BUSINESS

• Easy attribution to each marketing tactic you have in place.
• Ability to refocus your marketing efforts using the tactics that see the best results for improved ROI.
• Improved ability to track, log and follow up on leads.
• Recognize the types of social media posts, blog posts, landing pages and more that work best for leads and web traffic generation.

Through call tracking, you gain control over your marketing dollars by quickly eliminating investment in the methods that fail to produce results.

CALL TRACKING TO UNDERSTAND CUSTOMER BEHAVIOR

Call tracking allows you to understand visitor behavior. Where did they come from? Why did they call? What kind of questions did they ask? Did they schedule an appointment? When you know where they came from, you can get a better handle on the things that drive them. You can also spot possible issues with your conversion process so you can improve market integration. Each marketing tactic that works can be examined for opportunities to integrate those tactics into other marketing methods. The wording, images and content of an ad, a landing page, or asocial media post, all contribute to how prospects behave. When you understand this your opportunities open up to encourage the desired behavior by integrating efforts across all channels.

GETTING STARTED WITH CALL TRACKING

Using dynamic phone numbers assigned for each campaign is easy with the latest technology. Benoah Digital leverages technology that tells you when someone makes a call and from what number. This provides complete transparency of customer activity and the channels they frequent. You can match up customer behavior by how many calls each channel generates and by the quality of those leads. You maintain a better understanding of customer interactions and can fine-tune your efforts to make more conversions.

The beauty of call tracking is that it can be simplified so you know where calls come from or it can be made more strategic so you can drill down further for more valuable insights. You can choose just a few phone numbers to track or you and apply them to all of your campaigns. 

CALL TRACKING FOR ALL MARKETING METHODS

Call tracking does not just apply to online efforts. It is most effective when applied to every ad campaign you run including:

• Google and social media PPC
• SEO
• Email campaigns
• Social media offers and posts
• Local flyer distribution
• Billboards and bench advertising
• Signage
• Direct mail
• Special offers

Wherever you market your business, you should be using call tracking.